Something’s Wrong With Marketing

Recently I had a chance to spend a weekend at the Extrawa’Gown’Za Prom and Bridal Show. Besides pure enjoyment of watching four fashion shows I was promoting my book Shoot-It-Yourself Wedding Video Guide. Yes, this is me with the book.

Andrei at Extrawa'Gown'Za Show

At the photo’s bottom right you may see two digital frames – one on the left played video, the other one on the right played slide show of the sample wedding photos. While the photos attracted good lot of future brides, the videos – not so much. The indifference at some point turned into full ignorance – I have been asked, what is the point of wedding videos:
“Do people watch it again after they got married? Really?”

I replied that of course they do, and I know it for a fact. And not only they watch their wedding videos again. They watch the videos with their friends and their children. And I hope many of my customers will enjoy watching their wedding videos with their grandchildren. Is not that fun?

Something is fundamentally wrong with the marketing of the wedding videos since we’ve got asked such a question. Is it not?

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